Site design and development
I’ve created a new site for RestorFX detailing studio based in Chisinau.
A site that introduce users to RestorFx detailing technology
Detailing - this is not a familiar word. Car owners usually don’t understand the benefits of car detailing. The task was to explain in simple words and illustrations how ones can protect his car, and the benefits he receives from RestorFX services.
The second step is to demonstrate the professionalism of employees, show the work result and the process of restoring a car.
There were lot of details, I wanted to fit everything on one page, without heaping the visitor with unnecessary information. The solution was using product cards.
A single page
We had few time to update the site before the “season” starts. It became really informative and answered questions related to the technical part of the car update. The site tells about types of protective coatings, and proves the team's expertise.
new calls per week
types of services was described
Each service was designed as a card, by clicking on it, it shows a detailed description of the chosen service.
Attention to detail
We started working with RestorFX team in January, in the "no season" period. We had time until the beginning of March to prepare the first version of the site. We started with a large briefing with packing questions. At this stage, was discovered a huge amount of tonic details about unique chemical and polymer coatings, hydrophobes and other protective compositions were revealed.
I wanted to describe them as simply and easily as possible. We have done a lot of work preparing text and illustrations. Thanks to Igor, who wrote all the text for each service.
Since there were many services, we divided them into two main categories:
- Body and discs
- Glass and Salon
For each of them we’ve prepared a special text with the technology of application, photography and the effect results. All this was packed as product cards, that opens by click a detailed pop-up window with explanations.
It was important to show the professionalism of employees not only in written form, but also in deeds. We filmed the process of "painting" the car and a special video with a hydrophobic effect on a BMW black body.
Care and clarity
The new site is accessible and an has understandable structure. It is easy to find the necessary services and find out information on it. We developed a simple contact form for a callback calls or consultation.